A Message From The CEO

Two weeks ago we at Cellnutrition Sport, decided to try to help, in some way, with the incredible effort of those fighting the COVID-19 pandemic.  

My Team decided that we would give away our entire stock of our premium sports supplement Totum Sport, to help fuel and condition the truly heroic Frontline staff who are fighting coronavirus on all our behalves.

We knew, that by donating every single box of the hundreds of thousands of units of product that we have, may be woefully insignificant in the greater fight against COVID-19. 

However, if we could help to condition and fuel those making the ultimate sacrifice as they risk their own health, then we will have helped in some small way, albeit insignificant in the overall scheme of things.

We know all about sports conditioning, and there is no difference in providing Informed Sport – Trusted by Sport to those who are dealing with the toughest physical and mental endurance conditions, on a minute-by-minute basis. 

We set out on our journey, in the scientific knowledge that our products aid and improve the performance and recovery strategies of elite athletes like Rafael Nadal, and that our product would benefit physically and mentally exhausted medical staff on the frontline.

It was clear then, and is much clearer now, that things are extremely challenging out there for these brilliant medical professionals. Just how bad it is, we couldn’t fully appreciate.


Since our campaign to support and help doctors, nurses, consultants, paramedics, ambulance drivers, first responders, virus testing staff and all those on the frontline, we have been hearing first-hand how extreme it is out there. 

One nurse, a former NHS worker now working in the US, told us about what her typical shift looks like:

“We work 12 hour shifts and many’s a time (sic) I only have time to drink 1 cup of water and have a quick snack throughout that whole shift.”

This amazing professional is like the countless medical staff working in this emergency who have requested our products to help with nutritional and hydration needs, as staff try desperately to prepare their bodies and minds for some of the most difficult endurance challenges ever experienced. 

We’ve sent a large amount of Totum Sport to the Northeast Ambulance Service (NEAS) NHS Trust after they told us about their daily challenges for their thousands of staff.

We have shipped 12 pallets – 12,000 boxes – to help fuel their entire 2,400 staff who are working around the clock in what must be extremely trying circumstances.  We have also supplied the Cardiology Unit at Liverpool Heart & Chest Hospital for the entire North West region as well as Southend NHS University Hospital, A&E department over 200 frontline staff.

We’ve sent a pallet of product to the Southend University Hospital NHS Trust in England, after getting in touch with staff there as we went ‘live’ with our campaign one week ago.

We have also been in touch with other frontline heroes as well during this time and it has become apparent that the Police, Fire fighters and Care workers are also working under strenuous conditions; this is why we have now decided to extend this offer to their associations and partnering with NEPS will result in more frontline services being able to get these deliveries.

We thank all of you for your service to all of us. Thank you for your patience to the many of you who have so humbly requested product and support from Totum Sport, ever since Head Nutritionist Marie Farag’s video message went out on March 27.

I would like to invite to get in touch, the following:

  • Doctors
  • Nurses
  • Consultants
  • Ambulance workers
  • First Responders
  • Emergency Isolation Centre staff
  • COVID-19 testing centre workers and volunteers
  • Health administration staff
  • Police
  • Fire Brigades
  • Care Home Associations / Carers

What matters to us at Cellnutrition Sport Ltd is Life, Health and Happiness, and the Safety of everyone.

For us this is a small gesture, but for those of you fighting on all of our behalves, you are making the ultimate gesture of all.

If you work in the police, fire service or are a care worker please email policefirecarer@totumsport.com for more information.

We are with you.

John Kelleher